deDomination (baroque) 2008-09

deDomination (baroque)

Poster campaign, Rector St and Canal St Stations, NYC Subway. Department of Cultural Affairs' Manhattan Community Arts Fund Grant. 

deDomination replaces advertising in two subway stations with Baroque patterning. The intention is the absence of messaging. By applying a poster with a traditional interior pattern, the ad-space is returned to 
an architectural function, and the noise of advertising is temporarily cancelled out.